PENGARUH HARGA TIKET PESAWAT DAN KUALITAS PELAYANAN BANDAR UDARA TERHADAP KEPUTUSAN PEMBELIAN TIKET PESAWAT DIMASA PENDEMIK COVID-19 PADA BANDAR UDARA INTERNASIONAL NGURAH RAI BALI

Yuniar Putri, Sheren (2021) PENGARUH HARGA TIKET PESAWAT DAN KUALITAS PELAYANAN BANDAR UDARA TERHADAP KEPUTUSAN PEMBELIAN TIKET PESAWAT DIMASA PENDEMIK COVID-19 PADA BANDAR UDARA INTERNASIONAL NGURAH RAI BALI. Skripsi thesis, STTKD Sekolah Tinggi Teknologi Kedirgantaraan Yogyakarta.

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Abstract | Intisari

Effect of Airplane Ticket Prices and Airport Service Quality on Purchasing Decisions during the Covid-19 Pandemic At Ngurah Rai Bali Internasional Airport, Essay. Air Transportation Management DIV Study Program, Bachelor Degree, Diploma IV Program, Yogyakarta Aerospace Technology College, Author : Sheren Yuniar Putri ABSTRACT The purpose of this study was to determine the effect of airplane ticket prices and airport service quality on purchasing decisions during the Covid-19 pandemic at Bali's Ngurah Rai Airport. Can know and understand the effect of ticket prices on purchasing decisions and know the effect of quality decisions at Bali Ngurah Rai Airport. Researchers conducted research this time carried out on January 11, 2020 to January 13, 2020, at Ngurah Rai International Airport, Bali. This research uses quantitative methods. The analysis method used is multiple linear regression analysis with a sample of 97 respondents and technique The sampling used was purposive sampling technique. Questionnaire results data were processed by multiple linear regression analysis, partial test, F test and coefficient of determination. Data the results of hypothesis testing based on linear regression testing indicate that the price has a positive and significant effect on purchasing decisions of 0.293 and t count 3.65. While service quality has a positive and significant effect on purchasing decisions of 0.301 and t count is 7.449. The results of regression analysis prove that there is a simultaneous influence on the variable price of airplane tickets and service quality together which is proven to have a positive and significant effect on purchasing decisions with a large contribution of 61.2. % while the remaining 38.8% is explained in other variables outside of this study. Keyword :Airline Ticket Prices, Quality, Service Improvement, buying decision,Covid-19 Pandemic.

Tipe Koleksi:

Thesis (Skripsi)

Subjek:

Airport Service > Ticketing

Contributors: