Amalia, Nurul Bella (2018) STRATEGI BERSAING TRAVEL AGENT KONVENSIONAL DALAM MENGHADAPI ONLINE TRAVEL AGENT ( STUDI PADA PT SRIWIJAYA AIR DISTRIC SEMARANG DAN PT RAJASA TOUR AND TRAVEL ). Tugas Akhir thesis, Sekolah Tinggi Teknologi Kedirgantaraan Yogyakarta.
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Abstract | Intisari
Technological developments led to conventional travel agent competition with online travel agents so that the development was due to the increasingly rapidly developing world of communication becoming digital-based. The purpose of this study is to find out why people prefer to buy tickets at online travel agents, how conventional agent competing strategies can survive online travel agents and whether there is an influence of online travel agents on aspects of the company including conventional travel agent ticket management and sales. Data collection methods are by conducting interviews with PT Sriwijaya Air and PT Rajasa Tour and Travel officers and conducting observations at PT Sriwijaya Air as well as various literature studies from various books, final assignments, and field work practice reports. To analyze the data used data reduction analysis techniques and display presentation and drawing conclusions. The results of the study show that conventional travel agents have a strong strategy to keep on competing with online travel agents and maintain the stability of the company's income.
| Tipe Koleksi: | Thesis (Tugas Akhir) | ||||||||
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| Subjek: | Flight and Airport Management > Marketing | ||||||||
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| Program Studi: | D3 Manajemen Transportasi | ||||||||
| Diposting Oleh: | Admin Perpustakaan | ||||||||
| Tanggal Diposting: | 06 Aug 2020 02:00 | ||||||||
| Terakhir diubah: | 19 Jan 2022 01:19 | ||||||||
| URI: | https://digilib.sttkd.ac.id/id/eprint/747 |
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