PENGARUH IRREGULARITIES FLIGHT TERHADAP LOYALITAS PENUMPANG PADA MASKAPAI GARUDA INDONESIA DI BANDAR UDARA INTERNASIONAL ADI SOEMARMO BOYOLALI

Lestari, Hesti (2018) PENGARUH IRREGULARITIES FLIGHT TERHADAP LOYALITAS PENUMPANG PADA MASKAPAI GARUDA INDONESIA DI BANDAR UDARA INTERNASIONAL ADI SOEMARMO BOYOLALI. Tugas Akhir thesis, Sekolah Tinggi Teknologi Kedirgantaraan Yogyakarta.

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Official URL: http://digilib.sttkd.ac.id/

Abstract | Intisari

Irregularities flight is one of the serious problems for air transportation companies which focus on services. This problem relates to the sustainability of aviation activities to maintaining good safety, security, comfortable, and good On Time Performance (OTP). The less irregularities flight occurs in an airline, the better the company's image in the minds of the passengers. This study aims to know the influence of irregularities flight on passenger loyalty and how much the irregularities flight influence passenger loyalty. This study uses a quantitative approach. The quantitative approach was analyzed using a simple linear regression test derived from the SPSS Release 15.0 program. This study uses the primary data obtained directly from the original source. Data collection techniques in this study include questionnaires, observation, interviews, documentation, and literature study. The sample in this research is some passenger of Garuda Indonesia Airlines at Adi Soemarmo International Airport by using probability sampling method and purposive sampling technique. From the calculation of simple linear regression formula, the equation Y = 4,676 + 0,245 X with influence of independent variable equal to 27,3% indicated by value of R2 . So it is known that irregularities flight gives a significant influence on passenger loyalty. Hypothesis testing is obtained from significance value (P) of 0.000, so H0 is rejected because F count equal to 36,818 and Ha accepted meaning there is a significant influence between irregularities flight to passenger loyalty at International Airport Adi Soemarmo Boyolali.

Tipe Koleksi: Thesis (Tugas Akhir)
Subjek: Airport > Flight Information Display System
Program Studi: D3 Manajemen Transportasi
Diposting Oleh: Admin Perpustakaan
Tanggal Diposting: 06 Aug 2020 06:23
Terakhir diubah: 06 Aug 2020 06:23
URI: https://digilib.sttkd.ac.id/id/eprint/764

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